The integrated campaign on TV and online we created for HomeToGo led us to win the European Performance Marketing Award for “Best Remarketing Campaign”
The challenge was to boost the growth of HomeToGo’s platform globally in the highly competitive vacation rental environment with the goal of gaining a competitive advantage by using a sophisticated multi-channel video marketing approach with highly personalized videos.
In order to increase engagement and achieve an even better market position for HomeToGo, Videobeat opted for large scale A/B testing and personalized video retargeting campaign by producing more than 120 video cuts. Each video cut was related to search criteria of a given user on HomeToGo’s platform. Using this approach enabled realizing branding and performance targets at the same time.
The integration of TV and online video campaigns allowed to lower the Cost per Order by more than 50% while leading to higher engagement rates. The high level of personalization in combination with appealing content led to winning the European Performance Marketing Award for the “best remarketing campaign”.